Solid waste issues increasingly come under public scrutiny through exposure in various news and social media channels.
Anyone who has experienced the public display of emotion and contention, amplified by media attention during a landfill-related zoning or permit hearing can readily attest to the intensity and drama of those moments. Environmental Business Services has been involved in dozens of such proceedings.
During a landfill siting campaign — or when dealing with any issue that may potentially impact the general public and local elected leaders — it is imperative to develop talking points that:
- explain the project accurately
- address its actual and perceived impacts
- highlight its advantages for the community at large and the neighborhood specifically
- respond to inquiries quickly and consistently
- and prepare for the unexpected.
If you wait until a public hearing to attempt to communicate with constituents and the media, you may have already lost your audience. If your message is altered by negative public outcry, an objective review of your project becomes an obstacle to its successful completion.
Environmental Business Services has the experience, the skills, and the media background to help devise and implement your project’s public relations and media campaign. We can help you tailor your message across print, broadcast, digital and social media platforms.
Media Relations is only one of many solid waste industry services available from EBS.